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News22 Sep 25
3 min

Two sellouts, 2,000 tastings, and a new home: minimiil arrives at La Grande Épicerie de Paris

A week ago, our team had the immense pride of presenting minimiil drinks to the public for the very first time, in a legendary setting: La Grande Épicerie de Paris. An iconic address of French gastronomy, known for its high standards and exceptional selection.
Deux ruptures de stock, 2000 dégustations et une nouvelle maison : minimiil débarque à la Grande Épicerie de Paris

9 days, 2,000 tastings, 2 sellouts

For nine days, we hosted a stand in the heart of La Grande Épicerie. In total, 2,000 people tried our drinkable yogurts. Two thousand curious visitors became tasters, then fans, for a product that clearly delighted them. The result was two stockouts in a single week.It was a fast and intense launch that confirmed one thing for us: our flavor vision truly resonates.

Deux ruptures de stock, 2000 dégustations et une nouvelle maison : minimiil débarque à la Grande Épicerie de Paris

What really matters: your reactions

The numbers are impressive, but what moved us most were your words:

  • “It’s so yummy!”
  • “We want some to bring home.”
  • “My girls will love this!”

Simple, sincere, spontaneous comments like these give us(the minimiil team) the energy to keep going, to innovate, and to share even more. In the end, the best feedback does not come from figures. It comes from you, the people who taste the product.

Now on the shelves at La Grande Épicerie de Paris

Beyond the launch itself, we are proud to share more good news: our super-drinks are now listed on the shelves at La Grande Épicerie. Being present in this temple of Parisian gastronomy is more than an honor. It recognises the quality of our work. It is a powerful endorsement for the next stages of our growth. Most importantly, it lets us meet you every day as you pass through the chilled aisles.

Deux ruptures de stock, 2000 dégustations et une nouvelle maison : minimiil débarque à la Grande Épicerie de Paris

A key milestone and the start of a new adventure

This success marks a key milestone and a strong validation that opens the door to new ambitions.For our consumers, it promises a different, delicious, and innovative experience. For future partners and distributors, it is tangible proof that the market is ready and that our products win hearts. We are not stopping here. New adventures, new places, and new flavors are on the way. And we can’t wait to share them with you!

Deux ruptures de stock, 2000 dégustations et une nouvelle maison : minimiil débarque à la Grande Épicerie de Paris

Thank you

A huge thank-you to everyone who came to taste, chat, smile, and share a moment with us. Thank you to La Grande Épicerie de Paris for welcoming us. And thank you to all of you who have supported us from the start. Our story will continue, it is only just beginning.

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