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News20 Jan 25
4 min

The alarming state of ultra-processed foods in children's diets

300,000 years ago, humans hunted food.
11,000 years ago, humans started growing food.
Today, we struggle to know what's in our food anymore. We eat ingredients we can't pronounce and stare at labels filled with synthetic compounds. Our food travels thousands of miles before it reaches our plates, and we've never been more disconnected from what we eat.

In today's fast-paced world, the convenience of pre-packaged, ready-to-eat foods has become a staple in many households. However, this convenience comes at a significant cost to children's health. This article will guide you through the rise of the importance of early life nutrition, the crisis of children's health, the risks posed by Ultra-Processed Foods (UPFs) in the children's food market, child marketing strategies, and more.
L’impact des aliments ultra-transformés : un danger pour nos enfants

Early life nutrition builds the foundation for a healthy future

The early years of a child's life represent an extraordinary period of growth and development. During this critical window, proper nutrition literally shapes the architecture of the brain and lays the foundation for lifelong health.

The first 1,000 days of life—from conception through age two—form a critical window that shapes a child's future health. During this period, proper nutrition builds brain architecture and establishes lifelong wellbeing¹.

Between ages 1 and 4, children undergo dramatic transformations. A toddler learns to walk, run, and climb. Their vocabulary explodes from a handful of words to complete sentences. Their brain forms millions of new connections every day. Behind all these achievements lies the fundamental role of nutrition, providing the building blocks for strong bones, healthy muscles, and optimal brain development².

When children receive the right balance of nutrients, they develop stronger immune systems, sharper minds, and more energy for learning and play. Perhaps most importantly, these early years are when children develop their relationship with food(for better or for worse)³. The eating habits formed during this time often persist into adulthood, making early childhood a unique opportunity to establish patterns of healthy eating that can last a lifetime, and set the foundation for a lifetime of good health.

L’impact des aliments ultra-transformés : un danger pour nos enfants

Childhood health crisis: how processed foods undermine our kids' well-being

As parents, we want the best for our children. Yet, peek into most family kitchens today, and you'll find a troubling reality: processed foods have taken over our children's meals. From sweetened infant formulas and continuing through sugary cereals, lunch box treats, and ready-made dinners. In France alone, the impact is clear:71% of children exceed recommended sugar intake,⁴ while 46% of their daily calories come from ultra-processed foods⁵. Most concerning, 18% of children are now overweight or obese⁶—part of a global trend where obesity rates have doubled in adults and quadrupled in adolescents since 1990⁷! These numbers reveal a broken food system. While grocery stores are full of convenient options, most are designed for taste and shelf life rather than nutrition - putting children's health at risk.

L’impact des aliments ultra-transformés : un danger pour nos enfants

The hidden dangers of ultra-processed foods (UPFs)

Ultra-processed foods(UPFs) are so complex that you couldn't replicate them in your kitchen. If a food label lists unfamiliar ingredients, it's probably ultra-processed. These products are designed for convenience and affordability, often ready to eat or heat, and have long shelf lives. They're made to be irresistible, encouraging you to eat more.UPFs undergo significant modifications and contain high levels of unhealthy fats, refined sugars, and salt. They also undergo industrial processes, like hydrogenation and moulding, and contain additives like dyes, stabilizers, flavor enhancers, emulsifiers, and defoaming agents⁸.These foods are very calorie-dense and don’t contain many, if any, valuable nutrients.

Examples of common ultra-processed foods include:

  • soda and carbonated drinks
  • sweet and savory packaged snacks (e.g., chips and cookies)
  • breakfast cereal
  • instant noodles
  • microwave-ready meals
  • energy bars or granola bars
  • candy
  • fast food
  • sausages, hot dogs, and cold cuts
  • store-bought bread

Baby formula, biscuits, mass-produced breads, and most breakfast cereals are examples of UPFs in children's diets.The widespread availability of these foods makes it difficult for families to choose healthier options, with parents often struggling due to time constraints, budget limitations, and the prevalence of unhealthy food choices. So much so that a study of French children and adolescents found that:

  • UPFs made up 44.2% of the total energy intake for children and 44.5% for teenagers.
  • On the market, 8.5 out of 10 foods presenting a favorable NutriScore (Score A or B) on pack is ultra-processed.¹⁰

Health effects of UPFs

Research has shown a concerning association between the consumption of ultra-processed foods and health risks.

  • A comprehensive study involving over 44,000 French adults over seven years revealed that those who frequently consumed ultra-processed foods had a higher mortality rate¹¹.
  • Further evidence from a study tracking more than 100,000 French adults for five years indicated a significant connection between ultra-processed food intake and an increased risk of heart disease¹².
  • Additionally, an analysis of the same cohort highlighted that a 10% rise in the consumption of these foods correlated with a 12% increase in cancer risk¹³.

While these studies are extensive and provide valuable insights, their observational design means they cannot definitively establish causation.Beyond the well-documented risk of weight gain, there is growing concern about the impact of ultra-processed foods on gut health. The lack of fiber in these foods is particularly troubling as it is crucial for maintaining a healthy microbiome(14).

Ultra processed foods' effect on gut health

The processing that occurs to create UPFs makes them easily absorbed by the body. In fact, it’s almost as if the food is pre-digested, causing it to effortlessly run through your digestive system, which accelerates absorption and minimizes natural digestive benefits¹⁴.

  • Lack of Fiber: UPFs often come from refined grains stripped of beneficial fibers. These fibers, including prebiotics, play a crucial role in maintaining a healthy gut ecosystem.¹⁵
  • Health Risks: Ongoing studies have consistently linked UPFs to a higher risk of serious gut conditions such as inflammatory bowel disease, colorectal cancer, and possibly irritable bowel syndrome.¹⁶
  • Food Additives: UPFs are packed with various additives—emulsifiers, sweeteners, and artificial colors, as well as micro and nanoparticles. Research shows these can disrupt your gut microbiome, increase intestinal permeability, and trigger inflammation.¹⁷

Research linking ultra-processed foods(UPFs) to gut health is expanding, clearly demonstrating the significant effects these foods can have on our overall well-being.

Marketing tactics in kids' food
Aggressive marketing strategies targeting children with ultra-processed foods(UPFs) are increasingly concerning. These tactics include colorful packaging, cartoon characters, and celebrity endorsements, aimed directly at young consumers. Such marketing bypasses parental oversight and shapes children’s food preferences and habits.Here's a snapshot of how pervasive this influence is:

  • The average child aged 5 to 8 encounters about 712.3 unhealthy food ads on TV annually, highlighting significant exposure at a young age. (18)
  • Children aged 4 to 6 believe food tastes better if packaged with a cartoon character, showcasing the power of visual appeal. (19)

Actions you can take to reduce ultra-processed foods in your diet

  • Cooking at home as often as you can
  • Bringing a packed lunch to school or work
  • Checking food labels for saturated fat, sodium, and sugar quantity
  • Snacking on whole foods, rather than pre-packaged snacks
  • Trying to reduce how much fast food you eat

Unprocessed or Minimally Processed Foods to Increase in Your Diet Include:

  • Fruit and vegetables (both fresh and frozen)
  • Dried fruits and nuts with no added sugar, salt, or oil
  • Pulses and legumes (such as chickpeas and lentils)
  • Whole grain starchy carbohydrates (whole wheat bread, oats, whole wheat pasta)
  • Fresh meat, poultry, fish, and eggs (should I mention this? - ask team)
  • Spices and herbs

Conclusion

The increasing prevalence of ultra-processed foods in the children's food market is a pressing issue. We know that proper nutrition in early life lays the groundwork for lifelong health, yet the current market is saturated with ultra-processed options, together with aggressive marketing tactics steer children towards poor dietary habits. It is crucial for parents, policymakers, and the food industry to step in and prioritize the well-being of our youngest generation.

At minimiil, we're dedicated to revolutionising snack time with our commitment to health, taste, and planetary well-being. Our carefully crafted fermented almond drinks are entirely free from additives, making them the ideal choice for breakfast or a nourishing snack. Designed with children's gut health in mind, each drink is naturally abundant in prebiotics and probiotics, supporting the health of our young ones.

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