A living plant-based shot, referenced at La Grande Épicerie de Paris
A living plant-based shot, inspired by kefir and kombucha, naturally rich in probiotics. This is what we at minimiil call: Gut Power
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Neither a juice nor a supplement.A living food, simple for everyday life, gentle on the stomach.
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Why demanding points of sale have adopted it
Gut Power isn't about "more," it's about "better."
Quick Adoption
The format is immediately understood by customers
Repurchase triggered by taste
Soft texture, balanced taste. Not perceived as a "constricting health product".
Underlying rationale
Daily use → recurrence → rotation
A real probiotic drink, not a sugary juice or an empty capsule.
Juice mainly provides vitamins and sugar, while boosters are stimulants. minimiil nourishes the gut with live probiotics, letting the body do the rest.
| Criteria |
minimiil
|
other shots
|
Probiotic capsules
|
|---|---|---|---|
| Certified Active Probiotics | 10 billion | ✕ | Not always |
| Prebiotic fiber | 2.1g | Between 0 and 1g | ✕ |
| Vitamin D | 1.5µg | Very rare | ✕ |
| No additives or preservatives | ✔ | Not always | ✕ |
| Low sugar content | ✔ | ✕ | ✔ |
| Vegan and lactose-free | ✔ | ✔ | ✕ |
Concrete tools to facilitate sales
Gut power
An incredible world lives in your belly and possesses superpowers: the gut microbiota. The minimiil drink provides the necessary elements to preserve its balance and allow it to take care of you every day!
